Meta now charges per delivered template message
Beginning July 1, 2025, WhatsApp Business Platform pricing moved from conversation-based charges to charges for each delivered template message. The applicable rate depends on the recipient's market and the template category.
Service conversations initiated by the customer can still follow different pricing conditions within the customer-service window. Businesses should confirm the current Meta rules before making forecasts.
What businesses should review
Template category and purpose
Destination market
Expected message volume
Customer consent and relevance
Automation paths that avoid unnecessary outbound messages
A lower message count is not the only objective. Every message should help the customer complete a useful step while preserving service quality.
Estimate with current information
OneChat's WhatsApp pricing calculator helps estimate Meta messaging charges by market, category, currency and volume tier. It is an estimate, not an invoice or a substitute for Meta's current rate card.
Pricing policies can change. Always validate the current Meta documentation and the billing terms that apply to your account.